About Us

The Business District Alliance of Fort Lee (BDA) is a non-profit organization that works in partnership with the Borough of Fort Lee to revitalize and promote The Fort Lee Town Center. Our objective is to create an environment where people will shop and live, for retailers to grow and thrive; by creating a vital community experience for all, visitors and residents alike.

The BDA programs focus on marketing and promotions, (including branding, web promotion, social media applications and special events), safety, beautification and way-finding, including streetscape and storefront improvements to signage.

Thanks to the dedication of our volunteer board of trustees who provide their time, talent and expertise, we are able to fulfill our purpose: to ensure the vitality of The Fort Lee Town Center.