The Business District Alliance of Fort Lee (BDA) is a non-profit organization, in partnership with the Borough of Fort Lee to revitalize and promote the Main Street Shopping Corridor. Our objective is to create an environment where people will shop and live, for retailers to grow and thrive; by creating a vital community experience for all, visitors and residents alike. The BDA programs focus on Marketing and Promotions including branding, web–social media applications and special events; safety, beautification and way-finding including streetscape and storefront improvements to signage. Thanks to the dedication of our volunteer board of trustees who provide their time, talent and expertise we are able to fulfill our purpose: to ensure the vitality of Fort Lee’s Main Street Shopping Corridor.